Social Media Specialist

Job Summary

We are looking for a creative and results-driven Social Media Executive with 1–3 years of experience in Social Media Optimization (SMO) and social media management. The ideal candidate should be passionate about creating engaging content, growing brand presence, increasing audience engagement, and managing social media platforms effectively.

Key Responsibilities

●      Plan, create, and publish engaging content across social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant channels.

●      Develop and execute monthly social media content calendars.

●      Create captions, creatives, reels, stories, and short-form video content in coordination with the design team.

●      Monitor and respond to comments, messages, and customer interactions in a timely manner.

●      Increase followers, engagement, and brand awareness through organic social media strategies.

●      Stay updated with the latest social media trends, platform updates, and competitor activities.

●      Collaborate with the marketing team to support campaigns, promotions, and product launches.

●      Track and analyze social media performance using tools such as Meta Business Suite, LinkedIn Analytics, and other reporting platforms.

●      Prepare weekly and monthly performance reports with actionable insights.

●      Coordinate with graphic designers and video editors to ensure high-quality content delivery.

●      Implement hashtag research, keyword optimization, and profile optimization to improve organic reach.

Required Skills

●      1–3 years of hands-on experience in Social Media Optimization (SMO).

●      Strong understanding of Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

●      Experience using Meta Business Suite and social media scheduling tools.

●      Excellent written and verbal communication skills.

●      Knowledge of Canva or similar creative tools.

●      Understanding of social media analytics and reporting.

●      Basic knowledge of digital marketing and branding concepts.

●      Creative mindset with attention to detail.

●      Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

●      Bachelor's degree in Marketing, Communications, Business, or a related field.

●      Experience in content planning and community management.

●      Basic understanding of SEO and digital marketing.

●      Experience working with reels and short-form video content is an added advantage.

What We Offer

●      Competitive salary based on experience.

●      Opportunity to work on diverse and exciting digital marketing projects.

●      Professional growth and learning opportunities.

●      Supportive and collaborative work environment.