Social media manager

Key Responsibilities

Social Media Strategy & Management

• Develop and execute platform-specific social media strategies (Instagram, X/Twitter, Facebook, LinkedIn, Pinterest, etc.) aligned with brand and client objectives.

• Plan, maintain, and manage content calendars and rollout plans for multiple clients.

• Stay updated with industry trends and competitor activity to identify opportunities for innovation.

• Able to manage multiple client portfolios and provide customized social media solutions.

• Experience across diverse niches such as eCommerce, service-based businesses, startups, and other industries to create targeted and effective strategies.

Content Management

• Write compelling content for social media, landing pages, blogs, and other required assets.

• Ensure content is optimized for engagement, SEO, and conversions.

• Collaborate with design teams to create on-brand graphics, visuals, and creatives.

• Maintain consistency in branding as per client guidelines.

• Create scripts and plan ideas for in-house reels and short-form content to drive engagement and brand visibility.

• Oversee in-house execution of reels and social video content, ensuring alignment with content strategy and client objectives.

Client Communication & Reporting

• Serve as the primary point of contact for clients, conducting calls and gathering requirements.

• Prepare detailed performance reports using analytics tools and provide actionable insights.

• Understand client needs and propose solutions to enhance brand presence and engagement.

Technical & Analytical Skills

• Knowledge of social media tools and analytics platforms for tracking engagement, reach, and conversion.

• Familiarity with CRM systems and email marketing workflows to integrate marketing campaigns.

• Experience using project management tools such as Monday.com, Notion, Slack, etc.

• Knowledge of Meta Ads structure is an advantage.

• Skilled in leveraging AI tools for content ideation, writing, or trend analysis is a plus.

Qualifications & Skills

• Excellent fluency in English, both written and spoken.

• Strong creative thinking and strategic mindset.

• Ability to manage multiple projects simultaneously while maintaining high quality.

• Understanding of different industries and target audiences to create tailored content solutions.

• Analytical mindset with the ability to interpret data and grow online presence.