Head of Marketing

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Should have minimum 10+ years of experience in B2B marketing within the IT industry.

Proven experience in both IT Services Marketing and SaaS/Product Marketing.

Strong understanding of demand generation, brand positioning, and growth marketing strategies.

Experience in driving inbound and outbound marketing campaigns for global markets.

Strong expertise in SEO, performance marketing, content marketing, and digital campaigns.

Experience managing lead generation, pipeline growth, CAC, ROI, and conversion optimization.

Strong understanding of customer acquisition, engagement, and retention strategies.

Ability to develop and execute marketing strategies aligned with business and revenue goals.

Experience working closely with Sales, Product, and Leadership teams for growth initiatives.

Strong analytical, communication, leadership, and stakeholder management skills.

Experience with CRM, marketing automation, analytics, and campaign management tools.

Knowledge of emerging technologies such as AI, SaaS, cloud computing, and digital transformation.

Self-motivated, strategic thinker, and result-oriented professional.

Build and execute overall marketing plans to strengthen brand visibility and market presence.

Drive pipeline generation and marketing-qualified leads through multi-channel campaigns.

Lead product marketing initiatives for SaaS products.

Plan and execute campaigns for new features, product enhancements, and service offerings.

Define ICPs, buyer personas, customer journeys, and value propositions.

Develop marketing collateral including pitch decks, case studies, blogs, whitepapers, and sales enablement materials.

Manage SEO, paid marketing, content strategy, social media, and performance marketing initiatives.

Monitor and optimize campaign performance, lead funnels, conversion rates, CAC, and ROI.

Conduct market research to identify trends, customer needs, and competitive insights.

Collaborate with internal teams to align marketing efforts with business growth objectives.

Build and lead a high-performing marketing team and external agency partnerships.

Stay updated with the latest marketing trends, technologies, and industry developments.

Represent the company at industry events, webinars, conferences, and networking opportunities to strengthen brand awareness and generate business opportunities.