Marketing Analyst

Bachelors degree in marketing, business, statistics or a related field Minimum of 4 years of experience in marketing analytics or business analysis SQL experience Salesforce CRM experience Marketing Analytics, ideally extracting data from Pardot, Hubspot, Marketo etc Experience with data visualization tools such as Looker, Data Studio, Tableau or Power BI Excellent communication and data storytelling skills Strong organizational and time-management skills with the ability to manage multiple projects simultaneously Experience in B2B marketing preferred ABOUT THE ROLE   Reporting into the Growth & Operations team RESPONSIBILITIES   Measure and manage marketing funnel performance to improve conversion rates and identify areas for optimizationWork on CxO / Industry Marketing analytics, as we'll as building an audience targeting tool, and demand gen data cube Analyze and measure conversion rates through different funnel stages, fallout rates, and other key performance indicators Understand and recommend where the operating leverage is within the funnel and pipeline Utilize data analysis techniques to find relationships in the data, provide new insights and identify opportunities for growth Conduct hypothesis testing to identify trends, patterns and opportunities for improvement Develop and deliver data storytelling to effectively communicate findings to stakeholders and senior managementUtilize data visualization tools to create compelling visuals and dashboards that provide insights and improve decision-making Use SQL scripts to extract and manipulate marketing data to enable analysis and reporting Develop recommendations and actionable insights to improve marketing strategies and tactics Role: Analytics Consultant Industry Type: IT Services & Consulting Department: Data Science & Analytics Employment Type: Full Time, Permanent Role Category: Business Intelligence & Analytics Education UG: Any Graduate PG: Any Postgraduate Key Skills B2B MarketingData analysisMarketing analyticsBusiness statisticsBusiness analysisResourcingHypothesis Testingcxodata visualizationSQL