Search Engine Optimization (SEO)

Job description

* We are looking for a SEO expert to manage all search engine optimization activities for various brands

* You will be responsible for managing all SEO activities such as link building, content strategy and keyword strategy to increase rankings on major search engines like Google, Bing etc

* You should also be able to manage Ad Campaigns on Google, Yahoo and Bing in order to get maximum returns for our clients

Your Responsibilities

* Test, collect and analyze data and results

* Identify trends and insights in order to achieve maximum ROI in ad campaigns

* Analyze website analytics and create reports for PPC initiatives and campaigns

* Manage ad expenses and stay on budget.

* Optimize content and create landing pages for SEO

* Perform ongoing keyword discovery, expansion and optimization

* Research and implement search engine optimization recommendations

* Research and analyze competitors

* Develop and implement link building strategy

* Work with the development team to ensure SEO best practices are properly implemented

* Work with team to drive SEO in content creation and content programming

Your should be proficient in

* Wordpress Content Editing & Popular SEO Plugins

* Google and Bing s services, including Analytics and Webmaster Tools

* Experience with Google s Keyword Tool

* A functional understanding of HTML and CSS

* The ability to work with backend SEO elements such as .htaccess, robots.txt, metadata,

* site speed optimization, and related skills

* A/B Testing

What we need from you

* Proven success in link building and SEO strategies

* Experience in building inbound organic search traffic and improving SERPs

* A background in creating reports showing web analytics data and site evaluations

* An uptodate, working knowledge of current, past, and projected trends in the SEO industry

* Familiarity with the best tools in the trade

* Conduct page optimization for search engine marketing

* Monitor daily performance metrics with SEO tools such as Google analytics to understand

* SEO strategy performance

* Perform ongoing keyword research

What will make you stand out

* Knowledge of HTML, CSS, and JavaScript

* In Depth understanding of the Wordpress Architecture

• * Understanding of Facebook Business Manager/Meta Business Suite