Digital Marketing Manager

Job Description:

We are looking for a Digital Marketing Manager who will plan, execute, monitor, and optimize Google Ads campaigns that generate quality leads, maximize ROI, and support business growth. The ideal candidate should have hands-on experience managing Google ads campaign as well as in meta ads.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns, also meta ads whatsapp ads, OTA ads
• Manage WhatsApp marketing campaigns, including automation, API-based blasts, and lead nurturing.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Monitor daily campaign performance, budgets and conversion rates.
• Generate qualified leads while maintaining the target cost per acquisition (CPA).
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with the design, content, and web development teams to improve campaign effectiveness.
• Stay updated with the latest Google Ads features, algorithm updates, and industry trends.
• Ensure campaigns comply with Google Ads policies and best practices.
• Oversee daily social media posts across multiple platforms.
• Develop content calendars and ensure timely publishing.

Client & Team Management:

• Lead and mentor the digital marketing team, assign tasks, and review performance.
• Conduct regular meetings with existing clients to present reports, discuss performance, and suggest new strategies.
• Act as the key point of contact between clients and internal teams.
• Ensure client satisfaction and build long-term relationships.
• Assist in on boarding new clients

Strategy & Reporting:

• Develop and implement overall digital marketing strategies to meet business objectives.
• Prepare weekly/monthly reports on campaign performance and team activities.
• Stay updated with the latest trends, tools, and best practices in digital marketing.