Area sales manager

🚨 *Hiring / Area Sales Manager (ASM)* 

📍 *Location: All Haryana* 

 💼 *Experience: 5–8 years in FMCG/Food Industry* 

 *Industry: FMCG / Food & Beverages / Spices* I

*💰Salary: 35 to 60k per month including TA/DA* 

 *Note:* Proven track record in FMCG Channel Sales, specifically in the Spices, Oil or Staples industry. 

 We are looking for a high-energy *Area Sales Manager* to drive growth and market penetration. The ideal candidate will be responsible for strengthening our existing *Distribution Network,* appointing *New Dealers* and leading a team of Sales Executives to ensure that our authentic spices reach every household.

 *Key Responsibilities:-*

 *1. Channel Sales & Distribution Management:*

• Oversee and optimize the primary and secondary sales through the existing Distribution Network. 

• Ensure product availability and visibility across all Retail formats (General Trade, Modern Trade, and Kirana stores). 

• Monitor distributor health, including Stock levels, Credit Limits, and ROI.

*2. New Dealer & Distributor Appointment:*

• Actively identify and onboard new high-potential Distributors and Dealers to expand the Market Footprint. 

• Conduct market mapping to identify "white spaces" where the brand is underrepresented. 

• Lead the Negotiation and Documentation process for New Channel Partners.

*3. Sales Strategy & Execution* 

• Meet and exceed Monthly, Quarterly and Annual Sales Targets. 

• Implement Company Schemes, Trade Promotions and Consumer offers effectively at the ground level. 

• Analyse competitor activity (Pricing, Schemes, New Launches) and provide actionable insights to the management. 

• Identify standard client and convert them into Key Accounts, focused on long-term value, Partnership and Mutual growth. 

*4. Field Leadership & Traveling:* 

• Hiring of new field staff 

• Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors. 

• Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships. 

*Candidate Profile :-*

• Education: Graduate / MBA in Sales & Marketing preferred. 

 Experience as salesperson for at least 2-3 years. 

 Experience in overseeing Below-the-line (BTL) activities. 

 *Local Expertise:* 

Deep understanding of the Geography and local trade dynamics. 

• Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers. 

• Communication: Fluent in Local language and Hindi; basic English is a plus. 

Skills: Ability to work in Sales Force Automation (SFA) Software 

• Leadership: Ability to lead and motivate a team of field staff.