What is Talentoindia?

Talentoindia is a comprehensive job portal platform that bridges the gap between talent and opportunity. We connect job seekers and employers through advanced tools including an intuitive Applicant Tracking System (ATS), smart matching algorithms, and a nearby job locator feature to make the recruitment process seamless and effective.

How does Talentoindia's smart matching work?

Our sophisticated algorithms analyze resumes and job descriptions to match candidates with roles that align with their skills, experience, and career goals. This ensures that job seekers receive relevant job recommendations and employers find the best-fit candidates efficiently, saving time and effort in the hiring process.

What types of jobs are available on Talentoindia?

Talentoindia hosts a wide range of job listings across various sectors, from entry-level positions to executive roles. Our platform is regularly updated with opportunities in IT, digital marketing, business development, sales, software development, and many other fields across India.

Is Talentoindia free for job seekers?

Yes, job seekers can register, search for jobs, apply to positions, and track their applications on Talentoindia. Our platform provides a user-friendly interface where you can browse opportunities, apply with a few clicks, and access career resources to support your job search.

What services does Talentoindia offer to employers?

For employers, Talentoindia offers powerful tools to post job openings, manage applications through our ATS, and engage with potential candidates. Our platform provides valuable insights and analytics to help businesses make informed hiring decisions, along with compatibility matching to find the best-fit candidates.

How do I apply for jobs on Talentoindia?

To apply for jobs, first register and create your profile on Talentoindia. Browse job listings using our search and filter options, including location-based searches. When you find a suitable position, click 'Apply' and submit your application. You can track all your applications in real-time through your dashboard.

What is the Nearby Job Locator feature?

The Nearby Job Locator is a location-based feature that helps you find job opportunities in your vicinity. This makes it easier to find positions that reduce commute time and allow you to work closer to home, improving work-life balance.

Does Talentoindia provide career guidance?

Yes, Talentoindia is not just a job portal; it's a career partner. We offer comprehensive resources including salary tips, interview preparation guides, career advice articles, and personalized recommendations for career advancement to support job seekers throughout their professional journey.

How can employers post jobs on Talentoindia?

Employers can register on Talentoindia and post job openings through our easy-to-use interface. The platform allows you to create detailed job descriptions, set requirements, and manage incoming applications through our Applicant Tracking System. Posting jobs takes only a few minutes.

What makes Talentoindia different from other job portals?

Talentoindia combines advanced technology with a deep understanding of the job market. Our key differentiators include smart matching algorithms, an intuitive ATS for employers, nearby job locator, compatibility matching, regular platform updates, comprehensive job listings across sectors, and extensive career resources. We focus on making the recruitment process seamless and impactful for both job seekers and employers.

PPC Specialist Job at Matrix Marketers in Mohali, Punjab, India

PPC Specialist

Social Media Designer

Matrix Marketers, Mohali, Punjab, India

Job Description

Performance Marketing / PPC Executive / Senior Executive

Core Skillset – Non-negotiable

3–4 years of professional experience in PPC and performance marketing across multiple paid channels
Strong hands-on expertise in Google Ads, including
Search Ads
Display Ads
Shopping Ads
Performance Max
YouTube Ads
Experience working with Google Merchant Center (feed setup, diagnostics, optimization)
Strong understanding of campaign structure, keyword strategy, match types, audience targeting & bidding strategies
Hands-on experience with Google Tag Manager for conversion/event tracking setup
Strong analytical skills with proficiency in Google Analytics (GA4) for performance tracking & reporting
Ability to manage budgets, pacing, and ROI/ROAS-oriented optimization
Experience handling performance reporting, client communication, and presenting insights
Understanding of landing page optimization and conversion rate improvement
Ability to work independently and own PPC performance end-to-end
Ability to effectively use AI tools to improve campaign productivity, insights, and execution

Key Responsibilities & KRAs

Plan, execute, and optimise PPC campaigns across Search, Display, Shopping, YouTube, and Performance Max
Manage keyword research, campaign structuring, ad group setup, negative keywords, and bid strategies
Create and optimise Shopping campaigns via Google Merchant Center, including feed management and troubleshooting
Set up, review, and maintain conversion tracking using Google Tag Manager, data layers, and event triggers
Analyse campaign performance daily/weekly and implement improvements to reduce CPL/CPA and increase ROAS
Conduct A/B tests for ads, creatives, audiences, bidding approaches, and landing pages
Monitor ad policies, quality scores, search terms, impression shares, and identify growth opportunities
Prepare monthly PPC performance reports with clear insights and actionables
Collaborate with design and content teams to develop high-performing ad creatives
Coordinate with internal teams or clients for performance updates, strategies, and deliverables
Proactively identify opportunities to scale campaigns across channels while maintaining profitability
Ensure smooth tracking, attribution, and data accuracy across analytics tools
Stay updated with new Google Ads features, targeting options, and algorithm updates
Experience managing campaigns across multiple industries (e-commerce, lead-gen, SaaS, services)
Exposure to remarketing/retargeting frameworks and audience segmentation
Ability to plan complete funnel strategies (awareness → retargeting → performance)
Experience with campaign budget forecasting and modeling
Understanding of feed optimisation tools or automation scripts
Experience with Meta Ads, LinkedIn Ads

Skills & Tools

Google Ads (Search, Display, Video, Shopping, PMAX)
YouTube Ads (in-stream, bumper, discovery)
Google Merchant Center (feed setup, optimisation, issue resolution)
Google Tag Manager (events, triggers, conversion pixels)
GA4 (custom reports, event analysis, conversions)
Keyword planning tools (Keyword Planner, Ahrefs/SEMrush)
Looker Studio / Excel for dashboards & reporting
Understanding of CRO & landing page UX

Job Location

Mohali, Punjab, India

Relevant Jobs

Job Location

Mohali, Punjab, India

Information

Position

Social Media Designer

Qualification

bachelor degree

Job Type

Full-time Experience

Type of workplace

on-site

English Languages

Intermediate