Analyse and optimize pay-per-click (PPC) campaigns.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, in accordance with organization goals.
Develop PPC strategies to increase online visibility.
Creating, maintaining, and optimizing paid campaigns through Google, and paid social platforms.
Review, Analyse and optimize landing page according to the campaign performance.
Campaigns creation and end to end execution - PPC campaigns, keywords, Ads.
Grow engagement through paid campaigns across key social media platforms.
Monitor analytics to make recommendations to improve engagement.
An understanding of search engine optimization (SEO) and search engine marketing (SEM).
Responsible for creating call to action landing pages with the help of the design and development team.
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