Social Media Executive

#SocialMedia Executive

#Experience: 1-1.5 Years

#Location: Mohali, Punjab

#Salary: Hike on current

#Key Responsibilities:

✅ Platform & Strategy Know‑How

Multi-Platform Proficiency: Instagram, Facebook, Twitter (X), LinkedIn, Pinterest, YouTube—and staying current on trends

✅ Social Strategy Development: Planning and executing campaigns aligned with broader marketing goals.

 Content Creation Skills

✅ Creative Writing & Copy: Engaging captions and brand‑consistent tone .

✅ Visual & Video Content: Designing posts and short-form videos (e.g. reels), often using Canva or similar tools

✅ Collaborative Production: Working with content and creative teams to align visuals with brand aesthetic.

Analytics & Reporting

✅ Performance Monitoring (KPI): Tracking engagement, reach, impressions, and other campaign metrics

✅ Data-Driven Optimization: Analyzing results to refine future posts and campaigns.

Community Engagement

✅ Active Listening & Response: Monitoring brand mentions, community comments, and customer inquiries

✅ Timely Engagement: Interacting with followers in the brand voice, escalating issues when needed

Collaboration & Campaign Support

✅ Cross-Functional Coordination: Working alongside marketing, product, and corporate communications teams

✅ Campaign Support: Assisting with integrated marketing initiatives and influencer partnerships.

Tools & Technical Savvy

✅ Social Management Platforms: Experience with tools like Hootsuite, Buffer, or native scheduling systems

✅ Influencer & Campaign Tools: Familiarity with basic influencer outreach workflows, UCG Content.

Bonus Skills

✅ Basic Paid Ads Awareness: Meta Ads familiarity—especially boosting posts and audience targeting.

✅ Trend Spotting: Keeping tabs on emerging content formats and platform features like reels, stories, and shorts.

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