Agrim is a Gurgaon-based B2B agritech startup founded in April 2020 by IIT Kharagpur alumni Mukul Garg and Avi Jain. It runs a digital marketplace that connects agri-input retailers directly with manufacturers, simplifying the purchase of seeds, pesticides, fertilizers, and other farm inputs across India. The platform tackles common retailer pain points like limited product assortment, opaque pricing, counterfeit goods, and high working capital costs by offering a transparent interface, reliable logistics, delivery, and embedded credit solutions. Headquartered at M3M Urbana Business Park, Sector 67, Gurgaon, Agrim has scaled quickly, reaching ₹408 Cr in revenue as of March 2025 with 400+ employees. The company has raised $33.1M across 7 rounds, with its latest Series B in August 2024, backed by investors like Omnivore, India Quotient, Accion Venture Lab, and Trifecta Capital. With Mukul’s background in BlackBuck and a family agri-inputs business, and Avi’s experience in investment banking and startups, Agrim is building tech-driven supply chain infrastructure for India’s $50B agri-inputs industry.
Agriculture
more than 100 Employees
2020
B2B Digital Marketplace: Agri-input retailers ko direct manufacturers se jodne ka platform for seeds, pesticides, fertilizers, cattle feed, farm equipment
Pan-India Logistics & Delivery: Warehousing se lekar last-mile delivery tak end-to-end fulfillment, verified products ki supply
Credit & Working Capital: Retailers ke liye "Buy Now Pay Later", embedded fintech solutions, easy credit approval aur flexible repayment
Transparent Pricing: Multiple brands ka price comparison, opaque pricing aur middlemen markup ka solution
Wide Product Assortment: Ek hi app par hazaron SKUs, limited stock/availability ki problem solve
Business Support: Demand planning, inventory management help, new product info aur marketing support for retailers
Manufacturer Services: 1M+ retailers tak direct access, distribution cost kam, real-time demand data aur market insights
Quality Assurance: Counterfeit/spurious products rokne ke liye sirf verified manufacturers se sourcing
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