SEO Specialist

Job description As an SEO Specialist, you will play a pivotal role in driving organic search visibility and website traffic for our company Your expertise in search engine optimization will be essential in enhancing our online presence, increasing brand awareness, As an SEO Specialist , you will play a pivotal role in driving organic search visibility and website traffic for our company Your expertise in search engine optimization will be essential in enhancing our online presence, increasing brand awareness, and optimizing user experiences Youll work closely with cross-functional teams to implement effective SEO strategies, monitor performance, and adapt tactics to stay ahead in the ever-evolving landscape of search engines **Key Responsibilities:** 1. **Keyword Research and Analysis:** Conduct comprehensive keyword research to identify high-potential keywords that align with our business goals. Analyze search intent and competition to create a strategic keyword targeting plan. 2. **On-Page Optimization:** Optimize website content, meta tags, headers, images, and other on-page elements to ensure pages are search engine-friendly and aligned with target keywords. 3. **Technical SEO:** Collaborate with web developers to address technical SEO issues such as site speed, mobile responsiveness, crawlability, and indexability. Implement structured data markup for enhanced search engine visibility. 4. **Content Strategy:** Develop and execute content strategies that align with SEO goals, ensuring content is engaging, informative, and optimized for both users and search engines. 5. **Link Building:** Identify and execute link-building opportunities through outreach, partnerships, and content promotion to improve domain authority and search rankings. 6. **Competitor Analysis:** Monitor and analyze competitor SEO strategies to identify strengths, weaknesses, and opportunities for our own campaigns. 7. **Performance Tracking:** Use tools like Google Analytics, Google Search Console, and SEO software to track and report on key metrics such as organic traffic, keyword rankings, click-through rates, and conversion rates. 8. **Algorithm Updates:** Stay updated on search engine algorithm changes and industry trends to adapt strategies accordingly and maintain compliance with best practices. 9. **Collaboration:** Collaborate with content creators, designers, developers, and marketing teams to ensure SEO considerations are integrated throughout the digital presence of the company. 10. **Reporting:** Prepare regular reports on SEO performance, presenting insights and recommendations to stakeholders to optimize strategies. **Qualifications and Skills:** - Bachelors degree in Marketing, Communications, Computer Science, or a related field. - Proven experience as an SEO Specialist or similar role, with a track record of improving search engine rankings and organic traffic. - Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms. - Strong understanding of search engine algorithms, ranking factors, and SEO best practices. - Experience with on-page and technical SEO optimization, including meta tags, schema markup, XML sitemaps, and site speed optimization. - Knowledge of HTML, CSS, and website architecture as it relates to SEO. - Excellent analytical skills and ability to interpret data to make informed decisions. - Effective communication skills to collaborate with diverse teams and explain complex SEO concepts to non-technical stakeholders. - Up-to-date knowledge of industry trends, algorithm updates, and emerging SEO strategies. - Strong attention to detail and ability to manage multiple projects simultaneously. - Creative problem-solving skills and a proactive approach to identifying and addressing SEO challenges. Role: SEO Industry Type: Internet Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Computer scienceContent strategyGoogle AnalyticsXMLSchemaBrand awarenessHTMLLink buildingSEOSearch engine optimization