SEO Specialist

Responsibilities

• Drive SEO recommendations, best practices, and reporting.

• Be responsible for the overall SEO strategy and execution

• Conduct research, analyze on-site content and complete technical audits

• Develop effective SEO strategies and recommendations for clients based on their KPIs Ability to perform keyword research, write optimized HTML tags, provide recommendations on internal linking, content promotion, content creation and implementation of schema markup

• Ongoing SEO strategy and execution for sites before/after launch with tangible SERP results.

• Local and long-tail. Site crawls, evaluations and analysis to assist UX team Analyze performance data and implement optimizations to increase the ROI of campaigns.

• Hands-on with analytics to develop KPIs and measurement plans

• Keyword research and analysis Implement tracking and monitoring plans using Google Tag Manager, Google Analytics dashboards.

• Work cross-functionally with Strategy, Development, UX, Media and design teams to aid our SEO efforts.

• Research new SEO tools and recommend use for our client's Profile Summary

• Three to five years of full-time experience in digital marketing or advertising (digital experience required)

• Superior communication skills, both internal and client-facing

• Strong relationship management, organizational and project management skills

• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists

• Ability to identify opportunities for growth and incremental opportunities with client partners

• Strong interest in technology or digital marketing