Digital Marketing Consultant

As a Digital Marketing Consultant, you'll play a key role in developing and executing data-driven marketing strategies that help our clients achieve their business goals. From SEO and paid advertising to content marketing and social media, you'll analyze trends, identify growth opportunities, and create impactful campaigns that resonate with target audiences. Competencies Create short, snappy, and relevant long- or short-form content/copies for LinkedIn Break down larger stories produced by the content team into smaller digestible topics for different content formats Google Ad Words - Hands-on experience in running marketing campaigns on Google Adwords is a must. Ensuring continuous professional self-development. Develop and execute digital marketing campaigns across multiple channels including email, social media, search engines, display advertising, and content marketing. Track, analyze, and optimize keywords and rankings for an industry, as we'll as our competitors Continuously monitor and analyze website performance data to identify areas for improvement Develop and implement SEO strategies to improve website traffic and search engine rankings. Collaborate with cross-functional teams, including operations, development and creative team to ensure alignment of digital marketing initiatives with overall business objectives. Analyze campaign performance metrics and provide recommendations for improvement. Stay up-to-date with emerging trends and best practices in digital marketing and incorporate them into digital marketing strategies. Knowledge and Experience: An early adopter attitude towards technology with a capacity to stay on top of technology news Strong organizational, communication and project management skills Engage with influencers and organizations on social media - Comment on relevant posts, engage with the social media community Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Strong project management skills and the ability to manage multiple projects simultaneously. Work with the design team to create required visual ideas to go along with social media posts Knowledge of B2B and B2C marketing strategies and business practices for lead generation tactics. Role: Digital Marketing - Other Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Lead generationDisplay advertisingB2C MarketingSocial mediaProject managementMarketing campaignsGoogle AdWordscontent marketingSEODigital marketing