Digital Marketing Executive

Design and execute innovative digital marketing campaigns across diverse platforms. Optimize SEO strategies to boost organic traffic and improve search rankings. Manage SEM efforts, including Google Ads campaigns, to maximize ROI. Lead LinkedIn marketing initiatives, leveraging tools like Sales Navigator and Lempod for targeted outreach and engagement. Execute email marketing campaigns, ensuring personalized and effective communication. Develop and manage social media campaigns to enhance audience engagement and brand visibility. Create high-quality, engaging content tailored to the target audience. Conduct market research, analyze advertising trends, and provide actionable insights for campaign optimization. Build and maintain partnerships with media companies and other stakeholders. Monitor campaign performance using analytics tools and prepare detailed performance reports. Identify and capitalize on market trends and emerging opportunities. Monitor marketing budgets and ensure cost-effective strategies. Collaborate with the marketing team to enhance overall strategy and execution. Requirements Education: Bachelor s degree in Marketing, Business Administration, or a related field. Experience: 1-2 years of proven work experience in digital marketing. Expertise in LinkedIn marketing tools, including Sales Navigator and Lempod, is a must. Strong knowledge of SEO, SEM, SMM, and email marketing. Proficiency in managing Google Ads campaigns and monitoring performance metrics. Excellent communication and copywriting skills. Analytical mindset with the ability to derive insights from data and improve campaign outcomes. Creativity and an eye for detail in content creation and campaign execution. Experience coordinating with cross-functional teams. Proven ability to manage budgets effectively and provide cost-saving recommendations. Role: Social Media Marketing Industry Type: Software Product Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Cloud computingEmail marketingAnalyticalSocial mediaMarket researchSEMSEODigital marketingAnalyticsDigital Marketing Executive