Performance Marketer

As the Performance Marketing Lead for On2Cook India Pvt Ltd, you will be responsible for driving sales growth and optimizing Return on Ad Spend (ROAS) for On2Cook India Pvt Ltd.

Responsibilities:

• Develop and implement performance marketing strategies to achieve goals, including increasing sales, improving ROAS, and maximizing overall campaign performance.
• Plan, execute, and optimize paid advertising campaigns on different social media platforms, ensuring alignment with client objectives and budget constraints.
• Conduct thorough keyword research, audience targeting, and competitor analysis to identify opportunities for campaign optimization and improved ad performance.
• Create compelling ad copy, creative assets, and landing pages to maximize click-through rates (CTR) and conversion rates.
• Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS), using data-driven insights to make informed decisions and drive continuous improvement.
• Conduct A/B testing and implement optimization strategies to improve campaign performance, including ad placements, ad formats, targeting options, and bidding strategies.
• Collaborate with cross-functional teams, including designers and content writers, to ensure the delivery of high-quality ad assets and landing pages that align with campaign objectives.
• Stay up to date with industry trends, best practices, and platform updates related to Ads, and proactively apply this knowledge to enhance campaign performance.
• Provide regular reports and performance analysis to clients, highlighting key metrics, campaign insights, and recommendations for optimization.
• Build and maintain strong relationships with teams, acting as a trusted advisor and point of contact for all performance marketing-related discussions.

Requirements:

• Proven experience in managing different social media Ads campaigns, with a track record of driving sales growth and optimizing ROAS.
• In-depth knowledge of performance marketing principles, strategies, and best practices.
• Strong analytical skills with the ability to interpret data, analyze campaign performance metrics, and make data-driven decisions.
• Proficiency in using tools like Facebook Ads Manager and Google Ads platforms, including campaign setup, optimization, and reporting.
• Experience with ad tracking and analytics tools, such as Google Analytics or similar platforms.
• Excellent written and verbal communication skills, with the ability to convey complex ideas and campaign insights to clients and internal teams.
• Creative mindset with a keen eye for detail and the ability to develop compelling ad copy and creative assets.
• Strong organizational skills and the ability to manage multiple projects and clients simultaneously.
• Proactive and self-motivated, with the ability to work independently and as part of a team.

Educational Criteria

• Bachelor’s or master’s degree in marketing management or relevant preferably

About On2Cook:

On2cook India Pvt Ltd, is a funded Startup, involved in the business of manufacturing Kitchen products, with a distribution plan in 100 countries over the next 3 years.

“On2Cook” is an award-winning FASTEST COOKING DEVICE in the world (Patent granted in US & UK) that uses a Revolutionary Combination Cooking Technology: Microwave lid + flame base/ induction base saving up to 70 percent of cooking time and up to 40 percent cumulative energy in preparing healthier food (retaining color, texture, water soluble nutrients etc.)

Some of the Awards & Recognitions:

• Showcased in CES 2022, Las Vegas and was the most celebrated Invention
• Created Waves in SHARK TANK INDIA Season 1
• Silver Winner at IF Award for On2Cook: The World’s Fastest Cooking Device, 2021
• Diamond Winner at British Invention Show for On2Cook: The World’s Fastest Cooking Device, 2021
• Silver Award for On2Cook: World’s Fastest Cooking Device at the 14th International Design Awards (IDA), 2020

If you want to have fun while building a Unicorn

If you are a creative mind & want to make a difference

If you are passionate about AI, Kitchen Automation & Cooking Space

JOIN US!!