Digital Marketing Executive

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities Plan and execute all web, SEO/SEM, PPC strategies, database marketing, email, social media, and display advertising campaigns. Designs build and maintain our social media presence. Create and manage link-building strategies as well as content marketing strategies. Use Google Analytics, Google AdWords, and other relevant sites Drive traffic to company pages Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success. Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information Requirements Bachelor s or master s degree in marketing or a related field. Proven working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad-serving tools. Experience in setting up and optimizing PPC campaigns on all major search engines. Working knowledge of HTML, CSS, and JavaScript development and constraints. Role: Digital Marketing - Other Industry Type: Courier / Logistics Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills GraphicsPPCOnline marketingSocial mediaGoogle AdWordsSEMHTMLLink buildingSEODigital marketing