VP Sales & Marketing

Vice President of Sales and Marketing — Job Description

Position Summary

The Vice President of Sales and Marketing (IT Industry) is responsible for developing and executing strategies that drive revenue growth, strengthen brand presence, and expand market share. This role leads both the sales and marketing organizations, ensuring alignment across go-to-market initiatives and building a high-performance, customer-focused culture.

Key Responsibilities

Strategic Leadership

Create and implement integrated sales and marketing strategies that support company growth objectives.

Lead annual planning, forecasting, and budgeting for all sales and marketing functions.

Identify and evaluate new market opportunities, customer segments, and strategic partnerships.

Partner closely with product, finance, and operations teams to align go-to-market efforts.

Sales Management

Lead and develop the sales team, including inside sales, field sales, and account management.

Set sales targets, compensation structures, KPIs, and performance management processes.

Enhance pipeline development, sales forecasting, and CRM effectiveness.

Build and maintain relationships with key customers and strategic partners.

Marketing Leadership

Oversee brand strategy, positioning, messaging, and demand-generation campaigns.

Direct digital marketing, product marketing, content development, events, and PR.

Ensure marketing efforts effectively support lead generation, customer acquisition, and retention.

Use market research and competitive insights to refine strategies and positioning.

Revenue & Growth Optimization

Improve forecasting accuracy and ensure predictable revenue performance.

Optimize pricing, channel strategies, and customer acquisition costs (CAC).

Monitor marketing and sales ROI and adjust tactics to maximize growth efficiency.

Team Leadership

Recruit, mentor, and retain high-performing sales and marketing talent.

Foster a collaborative, data-driven, and customer-first culture.

Promote continuous professional development across the team.

Qualifications

Bachelor’s degree required; MBA or related advanced degree preferred.

7+ years of progressive experience in sales, marketing, or business development, with at least 3+ years in a leadership or management role.

Demonstrated success driving revenue growth in a fast-paced organization.

Strong understanding of modern sales methodologies and full-funnel marketing.

Industry-specific experience preferred (customize for your field).

Excellent communication, leadership, and strategic planning skills.