Digital Marketing Executive

We are seeking a creative and results-driven Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be capable of leading integrated campaigns from concept to execution.

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

• Manage and maintain the company’s website and social media presence (Facebook, Instagram, LinkedIn, X, YouTube, etc.).

• Measure and report performance of all digital campaigns and assess ROI and KPIs.

• Identify trends and insights to optimize marketing spend and performance based on data-driven insights.

• Brainstorm new and creative growth strategies through digital marketing.

• Collaborate with internal teams to create engaging content for various digital platforms.

• Monitor competitor activity and industry trends to identify new opportunities.

• Manage Google Ads, Meta Ads, and other paid advertising platforms.

• Optimize landing pages and user funnels to improve conversion rates.

• Stay up to date with emerging digital technologies and industry best practices.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 1–3 years of proven experience as a Digital Marketing Executive or similar role.

• Strong knowledge of SEO, Google Ads, Google Analytics, and social media advertising.

• Proficiency with tools such as Meta Business Suite, Mailchimp, HubSpot, SEMrush, or similar platforms.

• Excellent understanding of online marketing channels and strategies.

• Strong analytical skills and data-driven thinking.

• Creative mindset with excellent communication and writing skills.

• Basic knowledge of graphic design.