Digital Marketing

Key Responsibilities:
• Perform on-page and off-page SEO optimization to improve website visibility and ranking.
• Manage Google Ads and Facebook Ads campaigns to drive traffic and conversions.
• Conduct keyword research and implement SEO strategies based on the latest trends.
• Develop and execute social media optimization (SMO) and marketing strategies.
• Build and manage high-quality backlinks for improved search rankings.
• Utilize basic HTML knowledge for website edits and optimizations.
• Analyze web traffic metrics and optimize campaigns for maximum efficiency.

Requirements:
• Proven experience as an SEO & Digital Marketing Specialist or similar role.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Google Analytics, etc.
• Experience in managing PPC campaigns on Google Ads and Facebook Ads.
• Strong knowledge of keyword research and SEO best practices.
• Basic understanding of HTML for website edits.
• Excellent analytical skills and a data-driven mindset.
• Strong communication and teamwork abilities.