SEO Specialist

Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic and conversions. Work towards quarterly SEO department performance targets. On page and off page optimization for website and blog including meta tags, meta description, alt tags, URL leaf node, H1, H2, directory submission etc. Perform ongoing keyword discovery, expansion and optimization for the performance of all content (website, blog, other pages). Conduct relevant SEO audit for ongoing optimization. Review the business s content on a regular basis to identify opportunities, points of improvement, and creative solutions for the business s SEO programs. Content creation for SEO requirements and copy optimization basis keyword research. Develop and implement link building strategy, Research and analyse competitors. Work with the development team to ensure SEO best practices are properly implemented. Desired Candidate Profile: Bachelor s degree in Marketing, Journalism or any related field. Required 5+ Years of relevant experience. Expert in planning, developing and implementing a high-level On-Page and Off-Page SEO strategy. Understanding of analytical tools such as SEOmoz, Omniture, Google Analytics, Coremetrics, Webmaster tools, Buzzstream, Screaming Frog, Majestic, Moz among others. Excellent written communication skill & ability to conduct SEO analysis for trends. Need experience from Core-Digital Marketing Company. An up-to-date, working knowledge of current, past and projected trends in the SEO industry. Role: SEO Industry Type: Advertising & Marketing Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Google AnalyticsAnalyticalSocial mediaOmnitureLink buildingSEO analysisSEODigital marketingOff-page optimizationAuditing