Key Responsibilities
Sales & Business Development
Own the end-to-end sales pipeline — from lead generation to deal closure
Identify, approach, and convert new clients across target segments (SMBs, mid-market, enterprises)
Build and maintain a healthy pipeline of qualified leads via LinkedIn, cold outreach, referrals, and events
Prepare compelling proposals, presentations, and pitch decks tailored to client needs
Negotiate and close contracts; manage client expectations through the handover to the delivery team
Achieve monthly and quarterly revenue targets set in alignment with the CEO
Marketing & Brand Building
Define and execute Cord4's marketing strategy across digital and offline channels
Email Marketing, Social Media Marketing.
Oversee content marketing — LinkedIn, website blogs, case studies, and thought leadership
Plan and run performance marketing campaigns (Google Ads, LinkedIn Ads) with measurable ROI
Build Cord4's employer and client brand — positioning it as the go-to AI-powered IT partner
Manage Cord4's social media presence and ensure consistent, high-quality brand communication
Drive PR efforts — press releases, media coverage, industry awards, and speaking opportunities
Plan and represent Cord4 at industry events, tech meetups, and networking forums
Education
Bachelor's degree in Business, Marketing, Engineering, or any relevant field
MBA in Sales, Marketing, or Business Development is preferred but not mandatory
Experience
3 to 7 years of proven experience in B2B , B2C, Sales, Business Development, or Marketing in an IT / Tech company
Demonstrated track record of meeting or exceeding revenue targets consistently
Prior experience selling IT services, software development, SaaS, or digital transformation solutions is strongly preferred
Experience working with startups or fast-growing SMB IT companies is a strong advantage
Skills
Strong understanding of the IT services / product industry and client buying behaviour
Excellent communication, presentation, and negotiation skills in English and Hindi
Proficient in CRM tools (HubSpot, Zoho CRM, or similar)
Working knowledge of digital marketing — SEO, LinkedIn Ads, Google Ads, content marketing
Ability to independently manage end-to-end sales cycle with minimal hand-holding
Strong analytical mindset — comfortable with sales dashboards, pipeline metrics, and revenue reporting
High ownership mentality — takes accountability for outcomes, not just activities
Good to Have — Preferred Attributes
Experience selling to international clients (US, UK, UAE, Australia markets)
Understanding of AI / ML solutions, cloud services, or emerging tech products
Active LinkedIn presence or personal brand in the tech / sales community
Experience with account-based marketing (ABM) strategies
Gujarati language fluency is an added advantage for local market outreach
Ahmedabad, Gujarat (On-site)
Ahmedabad, Gujarat (On-site)
Businesses development Executive
(Based On Interview)
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