Senior SEO Specialist

About CIMET:

CIMET is Australia's largest aggregator and a leader in the digital comparison space, offering cutting-edge solutions in Energy, Broadband, Finance, and more. Our vision is to empower customers by providing seamless, data-driven comparisons, helping them make informed decisions while saving time and money.

We are looking for a Senior SEO Specialist to join our team and take ownership of our SEO strategies. If you have a passion for technical SEO, content optimization, and data-driven decision-making, this is the perfect role for you!

Key Responsibilities:

1. SEO Strategy & Implementation:

• Develop and execute SEO strategies aligned with CIMETs business objectives.
• Drive organic traffic growth through advanced on-page, off-page, and technical SEO techniques.
• Stay ahead of search engine algorithm updates and industry best practices to continuously optimize our digital presence.

2. Technical SEO & Website Optimization:

• Conduct comprehensive technical SEO audits and implement improvements for site speed, crawlability, indexing, and schema markup.
• Optimize website architecture, structured data, and canonicalization to enhance search visibility.
• Work closely with developers to implement technical changes that improve site health and performance.

3. Content & Keyword Strategy:

• Conduct in-depth keyword research and competitor analysis to identify content opportunities.
• Work with content writers to optimize pages, ensuring high-quality, keyword-rich, and user-friendly content.
• Leverage AI-driven content strategies to scale organic growth.

4. Link Building & Off-Page SEO:

• Develop and execute white-hat link-building strategies to enhance domain authority.
• Partner with PR and outreach teams to build high-quality backlinks from authoritative sources.

5. Data Analysis & Performance Tracking:

• Monitor, analyze, and report on SEO performance using Google Analytics, Google Search Console, and other SEO tools.
• Develop dashboards and reporting frameworks to track KPIs, including rankings, traffic, conversions, and ROI.
• Provide actionable insights and recommendations based on data analysis.

6. Cross-Team Collaboration:

• Work closely with the paid marketing, content, and web development teams to create an integrated digital marketing approach.
• Support the product and UX teams by providing SEO insights to enhance the customer experience.
• Collaborate with B2B partners and agencies to drive scalable SEO strategies.

Requirements & Qualifications:

• Minimum 7+ years of hands-on SEO experience in an agency or high-growth digital company.
• Proven experience in technical SEO, including site audits, Core Web Vitals, JavaScript SEO, and structured data.
• Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Moz.
• Expertise in keyword research, content optimization, and link-building strategies.
• Proficiency in Google Tag Manager, Google Data Studio, and other reporting dashboards.
• Ability to manage multiple SEO projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong analytical mindset with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication skills to articulate SEO strategies and collaborate effectively across teams.
• Experience working in a B2B and B2C environment with a deep understanding of digital consumer behavior.

Nice to Have:

• Experience in AI-driven SEO automation and AI content optimization.
• Familiarity with Open Banking and Fintech SEO strategies.
• Experience in scaling organic traffic for large websites (millions of pages indexed).
• Knowledge of local SEO and international SEO best practices.

Why Join CIMET?

• Work with one of Australias fastest-growing digital comparison platforms.
• Be part of an innovative and data-driven company that values new ideas and cutting-edge technology.
• Competitive salary and performance-based incentives.
• Opportunity to work with a team of industry experts and grow your career in an exciting, fast-paced environment.
• Hybrid work model with flexibility to work remotely when needed.

If you are an SEO expert looking for a challenging and rewarding opportunity, apply now and be a part of CIMETs growth journey!

How to Apply:

Submit your resume and a brief cover letter detailing your SEO achievements and how you can contribute to CIMET's success. We look forward to hearing from you!