Manager - Performance Marketing

Objective of the Role: We are looking for passionate, talented people to join our Marketing team. The incumbent will be looking at the day to day user growth, acquiring new users via Digital media. Manage and optimise campaigns, oversee external partners and agencies. Roles and Responsibilities: Should have hands on experience on app growth and marketing, e-Commerce campaigns Should have deep understanding and knowledge of top marketing platforms like Google ads, DV360, FB ads, Google merchant centre Should have experience on measurement analytics tools like Branch.IO, Appsflyer and Google analytics, Segment Should have knowledge of data driven campaigns optimisation, integrating marketing data with Grofers data. Sho uld have knowledge of comScore, app Annie and similar web Should manage end to end performance marketing campaigns on Google ads, Facebook ads and affiliate networks Should meet the acquisition targets, optimise CAC and grow retention after M+1 Should manage ongoing digital media campaigns on day to day basis Desired Skills and abilities: B. Tech graduate (MBA will be a plus) Minimum 4-6 years of experience in digital marketing, media, ecommerce, FMCG industry Excellent oral and written communication skills Role: Marketing Manager Industry Type: Advertising & Marketing Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Any Graduate PG: MBA/PGDM in Marketing Key Skills Facebook AdsGoogle AnalyticsMarketing CampaignsE - CommerceDigital MarketingSemSocial Media MarketingSearch Engine MarketingSeoPerformance Marketing