IT Lead Generation Specialist

Job Summary

We are seeking a proactive and results-driven IT Lead Generation Specialist with 1–3 years of experience in B2B outreach. The ideal candidate will be responsible for identifying potential clients, executing cold email and LinkedIn outreach campaigns, and generating qualified leads for IT services. You will play a key role in building a strong sales pipeline and supporting business growth.

Key Responsibilities

• Research and identify potential clients through various channels including LinkedIn, databases, cold calling, email campaigns, and other digital platforms
• Generate qualified leads for IT services such as Search Engine Optimization (SEO), Website Development, Mobile App Development, and Custom Application Development
• Build and maintain high-quality prospect databases using tools like LinkedIn, Apollo, ZoomInfo, and similar platforms
• Plan, create, and execute effective cold email outreach campaigns
• Write personalized and compelling email copies to drive engagement and responses
• Conduct initial outreach via emails, calls, and social media platforms to engage prospects
• Qualify leads based on business needs, budget, and decision-making authority
• Build and maintain a strong and consistent sales pipeline
• Track and report outreach performance, response rates, and lead conversion metrics
• Collaborate with the sales and marketing teams to optimize lead generation strategies

Required Skills & Qualifications

• 1–3 years of proven experience in lead generation, preferably in IT services
• Strong experience in cold emailing and LinkedIn outreach strategies
• Excellent written and verbal communication skills
• Hands-on experience with tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar platforms
• Ability to write highly personalized and engaging outreach messages
• Understanding of IT services such as SEO, web development, mobile app development, and custom software solutions
• Strong research, analytical, and organizational skills
• Self-motivated with a target-driven mindset

Preferred Qualifications

• Experience working with CRM tools 
• Basic understanding of digital marketing and sales funnels
• Familiarity with email automation tools and campaign tracking

Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Email open and response rates
• Conversion rate from outreach to meetings
• Pipeline growth and contribution to revenue

Why Join Us?

• Opportunity to work in a fast-growing IT services company
• Exposure to global clients and markets
• Performance-driven growth and learning opportunities
• Collaborative and innovative work environment