Senior Digital Marketing Executive

2+ years of experience in SEO with on-page & off-page. Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs, and WordPress SEO plugins. RESPONSIBILITIES: Optimize web pages for search engines, focusing on both on-page and off-page strategies to improve rankings. Monitor keyword rankings and take proactive measures to address any drops, including revisiting keyword strategies and content optimization. Implement structured data and schema markup on websites to enhance search visibility and improve click-through rates. Manage and update sitemaps, ensuring they are correctly configured to facilitate search engine crawling and indexing. Conduct regular SEO audits using industry-standard tools, identify issues, and implement corrective actions. Write and optimize meta titles and meta descriptions to align with SEO best practices. Implement canonical tags and noindex tags where necessary to manage duplicate content and prevent indexing of low-value pages. Use Google Search Console to monitor website performance, identify issues, and track the effectiveness of SEO efforts. Utilize SEO plugins on WordPress sites to enhance optimization efforts, including managing sitemaps, meta tags, and other on-page elements. Stay up to date with the latest SEO trends, algorithm updates, and best practices to ensure continuous improvement in website performance. Monthly Work and Progress Presentation to clients and stakeholders. QUALIFICATIONS: bachelors degree in marketing, IT, or a related field. 2+ years of professional experience in SEO. Strong understanding of search engine algorithms, ranking factors, and SEO best practices. Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs, and WordPress SEO plugins. Excellent analytical skills and attention to detail. Strong written and verbal communication skills. Ability to work independently and as part of a team. Role: Social Media Marketing Industry Type: Internet Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Analytical skillsdigital marketing executiveContent optimizationWordpressSchemaIT marketingManagementSEOContinuous improvementMonitoring