Performance Marketing - Meta

Role Overview

We are seeking a skilled Meta Ads Performance Marketer who can independently handle paid social campaigns for D2C brands and deliver consistent, measurable growth through data-led strategies.

Responsibilities

• Execute and manage paid advertising campaigns on Facebook and Instagram.
• Develop campaign strategies aligned with sales and revenue goals.
• Identify high-performing audiences through research and testing.
• Monitor ad performance daily and optimise for ROAS and conversions.
• Run experiments on creatives, copies, placements, and audiences.
• Collaborate with designers and content creators to improve ad output.
• Maintain control over ad spend and scale campaigns efficiently.
• Share detailed performance insights through weekly and monthly reports.
• Ensure accurate tracking using Meta Pixel and conversion events.