Ralas Autocorp

Overview

Automobile Sales Executive – Roles & Responsibilities

1. Customer Handling
   • Welcome customers and understand their vehicle requirements.
   • Explain vehicle features, specifications, pricing, offers, and finance options.
   • Conduct test drives and address customer queries.
2. Sales & Target Achievement
   • Achieve monthly sales targets.
   • Generate leads through walk-ins, calls, references, and field activities.
   • Convert leads into bookings and vehicle sales.
3. Follow-up
   • Regularly follow up with prospective customers.
   • Maintain records of leads, enquiries, bookings, and sales.
   • Follow up with customers after delivery for satisfaction and referrals.
4. Product Knowledge
   • Maintain good knowledge of vehicle models, variants, features, accessories, and competitors.
   • Clearly communicate the benefits and USP of each model.
5. Documentation & Coordination
   • Assist customers with quotation, booking, finance, insurance, and registration documentation.
   • Coordinate with the showroom, finance, insurance, and delivery teams.
6. Customer Relationship Management
   • Build strong relationships with existing and potential customers.
   • Handle customer concerns professionally and ensure a positive buying experience.
7. Market & Competitor Analysis
   • Monitor competitor models, pricing, offers, and market activities.
   • Share market feedback and customer requirements with the Sales Manager.